How do Shops on Instagram work?
Shops showcase a seller's items and allow you to see and buy on Instagram. In a seller's shop, you can look through their collections, which may have been customized by the seller so you see the most relevant items.
To see a seller’s shop:
- Go to the Instagram profile you want to browse.
- Tap View Shop.
When buying from sellers on Instagram, you can checkout directly in the app with Facebook Pay for a seamless and secure shopping experience. You will also have access to order details and customer support for payment inquiries.
How is your data used with Facebook Shops?
This means that your activity may influence what you see in our shops or other products. For instance, if you look through collections of bicycles in Shops, you might see more content (including ads) about bicycles on other Facebook Products.
Learn more about how we collect, use, and share information and your rights in our Data Policy.