How do Shops on Instagram work?

Shops are only available on the Instagram mobile app on your Apple or Android device.

Facebook Shops showcase a seller's products and allow you to see and purchase products on Instagram. You can look through a seller’s products and collections in their Shop, and the seller may customize their offerings to show you more relevant products.

To see a seller’s Shop:

  1. Go to the Instagram profile you want to browse.
  2. Tap View Shop.
You can buy from sellers using Instagram checkout or using the seller’s offsite checkout experience. If you use the seller’s checkout experience, you will no longer be on Instagram. This means that your activity (including any purchases you make) will be governed by the respective seller’s privacy policy and terms of service. Learn more about shopping on Instagram.

How is your data used with Facebook Shops?

Shops is a Facebook Product that is personalized for you and uses your data to provide services, as described in our Instagram Terms of Use. Our Data Policy details how your information is used to provide, personalize and improve our products, including for ads.

This means that your activity may influence what you see in Shops and our Products. For instance, if you look through collections of bicycles in Shops, you might see more content (including ads) about bicycles on other Facebook Products.

Learn more about how we collect, use, and share information and your rights in our Data Policy.

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