Instagram Help Center

Add a Gift Card Sticker to your Instagram Story

This feature is only available for businesses and creators in some countries.

When you add a Gift Cards sticker to your Instagram story, people can tap on the sticker to buy gift cards from your partner’s website.

To add a Gift Cards sticker to your Instagram story:

Select a photo or video to upload to your story.
Select the “GIFT CARDS” sticker.
Add a partner to sell your gift cards. If you haven't already set up your gift cards with a partner, follow the instructions on the partner’s site.
Add the partner link for the gift card service you selected.
After you’ve entered the website, tap Done.
Move the Gift Cards sticker to where you would like it to appear on your story. You can also tap the sticker to change its color.
Share your story.

Now, people can buy gift cards through the sticker on your story. You should also note that

Only one Gift Cards sticker can be added per story.
Viewers can reshare your Gift Cards sticker to their own story.
You won’t receive notifications when people reshare your Gift Cards sticker to their story.