Promote an Instagram Story

If you're based in or intend to target audiences in the US and want to create an ad campaign that relates to credit, employment, housing, social issues or political ads, you must choose the category that best describes your ads from the Special Ad Category dropdown menu.

You can promote active Stories and Stories that have been featured in your highlights or archived. Make sure to avoid using stickers, hashtags, emojis, or music in Stories that you would like to use in ads.

To promote an active story:

  1. Go to your profile.
  2. Tap your profile picture to access your story.
  3. At the bottom of the story's image or video, Tap ... More
  4. Select Promote from the options.
  5. Fill in the details of your promotion by setting things like Audience (who you want to reach), Budget (how much you want to spend) and Duration (how long you want your promotion to run). Tap Next once you've completed these details.
  6. To complete your promotion, tap Promote.
Stories that are promoted will run for as long as you set the duration for. The active story on your profile will expire after 24 hours, however the promoted story will still run as an ad. You can also use the promote button for archived and highlighted stories.

Learn more

Need additional help? Visit the Business Help Center for more information and support.
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