Promote an Instagram Story
You can promote active Stories and Stories that have been featured in your highlights or archived. Make sure to avoid using stickers, hashtags, emojis, or music in Stories that you would like to use in ads.
To promote an active story:
- Go to your profile.
- Tap your profile picture to access your story.
- At the bottom of the story's image or video, Tap ... More
- Select Promote from the options.
- Fill in the details of your promotion by setting things like Audience (who you want to reach), Budget (how much you want to spend) and Duration (how long you want your promotion to run). Tap Next once you've completed these details.
- To complete your promotion, tap Promote.