If you're based in or intend to target audiences in the US and want to create an ad campaign that relates to credit, employment, housing, social issues or political ads, you must choose the category that best describes your ads from the
Special Ad Category dropdown menu.
Boost an Instagram story
To boost an active Instagram story:
- Go to your profile.
- Tap your profile picture to access your story.
- At the bottom of the story's image or video, tap More.
- Tap Boost story.
- Fill in the details of your ad, including goal, audience, budget and duration. Tap Next (iOS) or (Android) once you've completed these details.
- To complete your ad, tap Boost post.
You'll receive a notification after you submit an ad for review, when it's getting reviewed, when it's approved or disapproved and when the campaign ends.
Stories that are boosted will run for as long as you set the duration for. While the active story on your profile will expire after 24 hours, the boosted story can still run as an ad for the duration you set. You can also boost archived and highlighted stories.