Mention Products in Instagram Post Captions
Businesses and creators can mention products in their Instagram captions.
Before you begin
  • You must be on Instagram Shopping before being able to mention products in post captions.
  • You can mention up to 5 products in the caption per post. You can also use this feature in addition to adding product tags on a single post.
Mention Products in Instagram Post Captions
To mention products in your post captions:
  1. Tap and toggle to Post.
  2. Select a photo or video and add a caption, effects and filters. Tap Next.
  3. Tap to write a caption. By typing ‘@’, you will be given the option to mention people or products.
  4. Tap Products.
  5. Search for the products you want to mention, then select them as they appear. You can remove words from the product name if needed. You can mention up to 5 products in a single caption.
  6. Tap OK.
  7. Tap Done.
  8. Tap Share.
All products are reviewed and approved per Facebook’s Commerce Policies.
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