How do I access insights for my branded content on Instagram?

Business partners can view insights for branded content they've been tagged in.

Before you Begin

  • Once a business partner has been tagged in a post or a story, they'll be able to see organic insights on the Branded Content section of Page Insights.
  • For posts in Feed, businesses will be able to see reach and engagement.
  • For stories, tagged business partners will have a 14-day window to see reach, taps forward, taps backward, replies and exits. Creators will continue to see metrics directly on Instagram insights, as opposed to Page Insights on Facebook.
  • Stories insights will last only 14 days.

Access insights from your Facebook Page

  1. Go to your Facebook Page
  2. Click Insights
  3. Click Branded Content
  4. View your insights

Access insights from Business Manager

  1. Go to Business Manager
  2. Under Measure & Report, click Branded Content
  3. View your insights

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