Instagram Help Center

Before you Begin

• Once a business partner has been tagged in a post or a story, they'll be able to see organic insights on the Branded Content section of Page Insights.
• For posts in Feed, businesses will be able to see reach and engagement.
• For stories, tagged business partners will have a 14-day window to see reach, taps forward, taps backward, replies and exits. Creators will continue to see metrics directly on Instagram insights, as opposed to Page Insights on Facebook.
• Stories insights will last only 14 days.

Access insights from your Facebook Page

To access insights for branded content from your Facebook Page:

1. Go to your Facebook Page
2. Click Insights
3. Click Branded Content
4. View your insights

Learn more

• View Branded Content Insights from Business Manager
• Branded Content Policies