Manage Roles on a Shared Instagram Account

If you'd like someone to be able to promote on your Instagram business account, there are three ways to give them the appropriate permissions:

  • Edit Page roles. If you own the Page that is connected to your business's Instagram account, you can give other people permission to post or promote your business.
  • Add people to your Business Manager. If you're using Business Manager to manage Page roles, you'll need to assign roles in Business Manager.
  • Add people to your ad account. Adding people to your advertising account doesn't give them permissions to log in as you or see things on your profile that you haven't shared with them.
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