What are content best practices for IGTV?

From Live to Stories, Instagram has a variety of ways for you to engage your followers and be discovered. With IGTV, you can now share longer vertical video on Instagram. Here are some quick tips to help you get started building a presence on IGTV:

  • Share original content. Content that shows the best of what you do and what you love to do, is the best content to engage your audience.
  • Highlight your personality. Bring your authentic self to videos, this will keep audiences coming back for the real you.
  • Be consistent. Maintain a consistent theme across your channel. Fans will be excited to come back and can anticipate what they'll see next from your channel.

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After you've set up an IGTV channel, don't forget to use the rest of your Instagram surfaces to promote and drive viewers to your IGTV videos. You can use Stories, feed and Live to help connect people to your channel.

To share a link to your IGTV content across social media or in messages

From the Instagram App:

  1. When watching an IGTV Video tap
  2. Tap Copy Link.
  3. Paste the link in a message or on social media to share.

From Instagram on your computer:

  1. Go to a creator's profile on Instagram on the web.
  2. Click on their IGTV Channel next to Posts.
  3. Click on the video you want to share.
  4. Click and copy the link.
  5. Paste the link in a message or on social media to share.

To get a link to your IGTV channel

From Instagram on your computer:

  1. Go to a creator's profile on Instagram on the web.
  2. Click on their IGTV Channel next to Posts.
  3. Copy the link in the browser's URL bar and paste it in a message or on social media to share.

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