Promote an Instagram Post

If you're based in or intend to target audiences in the US and want to create an ad campaign that relates to credit, employment, housing, social issues or political ads, you must choose the category that best describes your ads from the Special Ad Category dropdown menu.

To promote your Instagram Post:

  1. Go to your profile.
  2. Tap the post you'd like to promote.
    • Avoid promoting posts featuring images greater than 8 MB.
  3. Below the post's image, tap Promote.
  4. Fill in the details of your promotion by setting things like Destination (where to send people), Audience (who you want to reach), Budget (how much you want to spend daily) and Duration (how long you want your promotion to run). Tap Next once you've completed these details.
  5. If you didn’t link to a Facebook Page when you set up your Instagram professional account, you will be prompted to connect a Page. You can choose an existing Page or tap Skip.
  6. To complete your promotion, tap Create Promotion under Review.

Once you've tapped Create Promotion, your promotion will be reviewed to ensure it meets our ad policies. Promotions are generally reviewed in 60 minutes, but in some instances, the review process may take longer. Your promotion will begin running after it's been reviewed and approved.

Learn More

Need additional help? Visit the Business Help Center for more information and support.
Was this information helpful?