View Insights on your Instagram Videos
This feature is only available on the Instagram mobile app.
Certain Messaging-related metrics, ad campaigns, and organic messaging features for businesses and ads delivered to and from Europe and Japan will be unavailable.
Once you post a video, you can see insights such as likes, comments, view count, average percent of video watched, and an audience retention graph.
Before you begin:
  1. You need to have a business or creator account on Instagram to view insights on your Instagram videos. Learn how to set up a business or creator account.
To see insights for a video you posted:
  1. Tap profile or your profile picture in the bottom right to go to your profile.
  2. Tap video below your bio, then tap the video you want to see insights for.
  3. Tap more options (iPhone) or more options (Android) at the top of the video.
  4. Tap View Insights.
Note: Only you can see the average percent watched by viewers and the audience retention line graph. However, likes, comments and view count are visible to people who watch your video, just like they are in Feed.
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