About nonprofit fundraising on Instagram
Beginning October 31, 2023, we partner exclusively with PayPal Giving Fund for nonprofits in the United States, Canada, Australia, and the United Kingdom. All donations are irrevocable gifts to PPGF and can only be refunded in certain circumstances as outlined by PayPal Giving Fund’s Donation Refund Policy or when required by law.
Note: To avoid losing access to some fundraising tools, you can go to Nonprofit Manager and take the required action. You must review and accept our updated Charitable Donation Terms and elect to receive payouts from PPGF by the October 31, 2023 deadline.
Learn more about charitable giving with PayPal Giving Fund.
Nonprofits must be based in the following countries to be eligible to use some fundraising and donation tools on Instagram:
| Country | Create fundraiser, donate sticker, or Live for nonprofits based outside home country | Create nonprofit Page button | Donate to all available Instagram products |
|---|---|---|---|
| American Samoa | ✔ | ✔ | |
| Australia | ✔ | ||
| Austria | ✔ | ✔ | ✔ |
| Belgium | ✔ | ✔ | ✔ |
| Bulgaria | ✔ | ✔ | |
| Canada | ✔ | ||
| Cuba | |||
| Cyprus | |||
| Czech Republic | ✔ | ✔ | |
| Denmark | ✔ | ✔ | ✔ |
| Estonia | ✔ | ✔ | |
| Finland | ✔ | ✔ | ✔ |
| France | ✔ | ✔ | ✔ |
| Germany | ✔ | ✔ | ✔ |
| Greece | ✔ | ||
| Guernsey | ✔ | ||
| Hong Kong | ✔ | ||
| Hungary | ✔ | ✔ | |
| India | |||
| Iran | |||
| Ireland | ✔ | ✔ | ✔ |
| Isle of Man | ✔ | ||
| Italy | ✔ | ✔ | ✔ |
| Japan | ✔ | ||
| Jersey | ✔ | ||
| Latvia | ✔ | ✔ | |
| Lithuania | ✔ | ✔ | |
| Luxembourg | ✔ | ✔ | ✔ |
| Malaysia | ✔ | ||
| Malta | ✔ | ✔ | |
| Netherlands | ✔ | ✔ | ✔ |
| New Zealand | ✔ | ||
| North Korea | |||
| Northern Mariana Islands | |||
| Norway | ✔ | ✔ | ✔ |
| Philippines | |||
| Poland | ✔ | ✔ | ✔ |
| Portugal | ✔ | ✔ | ✔ |
| Puerto Rico | ✔ | ✔ | |
| Romania | ✔ | ✔ | |
| Slovakia | ✔ | ✔ | |
| Slovenia | ✔ | ✔ | |
| South Africa | ✔ | ✔ | |
| South Korea | |||
| Spain | ✔ | ✔ | ✔ |
| Sweden | ✔ | ✔ | ✔ |
| Switzerland | ✔ | ✔ | |
| Syria | |||
| Taiwan | ✔ | ||
| Ukraine | |||
| United Kingdom | ✔ | ✔ | ✔ |
| United States | ✔ | ✔ | ✔ |
| US Virgin Islands | ✔ | ✔ | |
| Venezuela |
Requirements to raise money on Instagram
To raise money on Instagram, your nonprofit must:
- Enroll and be approved to use Facebook Charitable Giving Tools.
- Switch to an Instagram business account, if you haven't already.
- Link your nonprofit's Instagram business account with your nonprofit's verified Facebook Page.
- If this is your first time linking to your Page or enrolling with Facebook Charitable Giving Tools, check to make sure that people are able to add donation stickers on Instagram for your nonprofit. You can do this by clicking Publishing Tools at the top of your Facebook Page and selecting Donation Settings below Fundraisers. Click to check the box next to Allow people to add donation stickers on Instagram Stories and click Save.
If your nonprofit has further questions or requires support, please contact us on Facebook.
Add a donate button to your nonprofit's Instagram business account
To add a donate button to your nonprofit's Instagram business account:
- Confirm that your nonprofit organization has taken the steps above to become eligible to fundraise on Instagram.
- Tap
or your profile picture in the bottom right to go to your profile.
- Tap
in the top right, then tap
Settings and privacy.
- Tap Business, then tap Donations.
- Tap
next to Add Donate Button to Profile.
If you're unable to find Donations, please update your Instagram app to the latest version.
The following content is for nonprofits that haven't migrated to PayPal Giving Fund yet.
This feature isn't available to everyone.
Countries where nonprofit fundraising tools are availableNonprofits must be based in the following countries to be eligible to use fundraising and donation tools on Instagram:
- Austria
- Belgium
- Denmark
- Finland
- France
- Germany
- Ireland
- Italy
- Luxembourg
- Netherlands
- Norway
- Poland
- Portugal
- Spain
- Sweden
- United Kingdom
- United States
Requirements to raise money on Instagram
To raise money on Instagram, your nonprofit must: - Enroll and be approved to use Facebook Charitable Giving Tools.
- Switch to an Instagram business account, if you haven't already.
- Link your nonprofit's Instagram business account with your nonprofit's verified Facebook Page.
- If this is your first time linking to your Page or enrolling with Facebook Charitable Giving Tools, check to make sure that people are able to add donation stickers on Instagram for your nonprofit. You can do this by clicking Publishing Tools at the top of your Facebook Page and selecting Donation Settings below Fundraisers. Click to check the box next to Allow people to add donation stickers on Instagram Stories and click Save.
If your nonprofit has further questions or requires support, please contact us on Facebook.
Add a donate button to your nonprofit's Instagram business account
To add a donate button to your nonprofit's Instagram business account:
- Confirm that your nonprofit organization has taken the steps above to become eligible to fundraise on Instagram.
- Tap
- Tap
- Tap Business, then tap Donations.
- Tap
If you're unable to find Donations, please update your Instagram app to the latest version.
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