View Insights on your Instagram Reels
This feature is only available on the Instagram mobile app.
Certain Messaging-related metrics, ad campaigns, and organic messaging features for businesses and ads delivered to and from Europe and Japan will be unavailable.
You can view insights on the reels you create on Instagram. These insights include metrics like Accounts Reached and Plays. You can also see interaction metrics such as likes, comments, shares and saves.
Before you Begin
  • You need to have a business or creator account on Instagram to view insights on your reels.
To view insights on your reels:
  1. Go to the Reels tab on your Instagram profile.
  2. Select the reel you’d like to view metrics for.
  3. Tap ... in the top right corner of your reel.
  4. Tap View Insights.
Note that you can also view insights on your reels under your overall account insights. You can access these through the Insights action button on your profile or by tapping Insights under Menu.
Reels Insights will only be available for Reels posted on and after 5/14/21.
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