Tag Products in Instagram Posts
This feature is only available for business and creator accounts on Instagram.
Businesses and shopping partners can add product tags to Instagram posts.
Before you begin:
  • If you're a business, you must be approved and set up for Instagram Shopping.
  • If you're a partner with a professional account, you’re able to tag products:
    • From a business that has approved your access to tag their products. Go to Shopping Partners under Account Settings, to confirm that you’re added as a shopping partner with permission to tag products.
    • If you're an Instagram affiliate creator.
  • If you have a shop, products tagged in your posts will automatically be added to your shop.
  • During creation, you can tag up to 5 products per single-image or video post or 20 products per multi-image post.
  • You can tag products in both new and existing posts from your Instagram professional account. Learn how to edit or delete product tags.
Tag Products in your Instagram posts
To tag products in your posts:
  1. Tap and toggle to Post.
  2. Select a photo or video and add a caption, effects and filters. Tap Next.
  3. Tap Tag Products. Tap the products in the photo or video that you want to tag.
  4. Search for the products you want to tag, then select them as they appear in the search box.
  5. Tap Done.
  6. Tap Next.
  7. Tap Share.
    Note: When you share a post with product tags on Instagram, you can share the same post to Facebook with product tags. You can do this by toggling on Facebook before posting.
All products are reviewed and approved per Facebook’s Commerce Policies.
Your tagged products are displayed on the post.
Insights from shopping partners are available in Instagram and can be downloaded by the business account until the product or tag is removed. If a business removes a shopping partner from their list of accounts approved for product tagging, they can still see insights about the photo or video unless the post is deleted or the product tag is removed.
Learn more
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