Add Product Tags in Instagram Posts

This feature is currently available to approved businesses in these markets.

After you've been approved and finished the setup for Shopping on Instagram, you'll need to enable Shopping from the settings in your Instagram App. Once you've enabled it in your settings, you'll be able to feature products in your stories and posts.

Before you begin

  1. You must be approved for shopping on Instagram and finished the setup, before being able to tag products in your posts.

Add product tags to your Instagram posts:

To tag products in your posts:

  1. Select a photo or video and add a caption, effects and filters.
  2. Tap the products in the photo that you want to tag. For videos, a tray will appear where you can select up to five products you want to tag.
  3. Enter the names of the products you want to tag, then select them as they appear in the search box.
  4. Tap Done.
  5. Tap Share.

To preview posts or save a draft of a post, click Preview Tagged Products or Save Draft. You can tag products in both new and existing posts from your Instagram business profile. You can tag up to 5 products per single-image post and video posts, or 20 products per multi-image post.

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