How do I follow a hashtag on Instagram?
You can follow hashtags on Instagram to stay connected with interests you care about.
To follow a hashtag:
- Tap any hashtag (example: #flower) you see on Instagram.
- Tap Follow. Once you follow a hashtag, you'll see its photos and videos appear in feed.
To unfollow a hashtag, tap the hashtag and then tap Following. You may need to tap Unfollow to confirm.
Learn more about searching for hashtags and using hashtags on Instagram.