How do I follow a hashtag?

Right now, you can only follow hashtags using the Instagram app for Android or iPhone, but not from a web browser.

You can follow hashtags on Instagram to stay connected with interests you care about.

To follow a hashtag:

  1. Tap any hashtag (example: #flower) you see on Instagram.
  2. Tap Follow. Once you follow a hashtag, you'll see its photos and videos appear in feed.

To unfollow a hashtag, tap the hashtag and then tap Following. Learn more about searching for hashtags and using hashtags on Instagram.

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