Allow Cross-posting to a Facebook Business Page with Accounts Center

This guidance applies to Instagram business and creator accounts crossposting to a Facebook business page

You’ll need to set up Accounts Center to continue cross-posting from Instagram to Facebook. You’ll be unable to cross-post Stories or Posts from Instagram to Facebook until you’ve set up Accounts Center. When you set up your Accounts Center, you’ll be prompted to log into your personal Facebook account. This is an authentication step that is required to confirm that your personal Facebook account has access to the Facebook Page you’d like to cross-post to.

Note that you can only cross-post to Facebook business Page from an Instagram business or creator account. You can’t cross-post from an Instagram business or creator account to a personal Facebook account.

If you’ve already set up Accounts Center with another Instagram account, you may receive a warning when you try to set up Accounts Center for a different Instagram business or creator account. Only one Instagram account can be connected to a personal Facebook account at one time when cross-posting with the Instagram mobile app. You’ll have to remove the other Instagram account connection in order to authenticate and set up Accounts Center for the Instagram business or creator account. After you enable cross-posting to a Facebook Page, you won’t have to repeat this process, even if you unlink your Instagram account from Accounts Center (or switch IG accounts).

Before you begin

  • You’ll need a
    • Instagram business or creator account
    • Facebook Page
    • Facebook personal account that has an admin role on your Facebook Page

To enable cross-posting to a Facebook Page when you create an Instagram post:

  1. Tap to upload a photo or take a new one. Then, tap Next.
  2. Edit or add filters to your photo. Then, tap Next.
  3. Under “Post to Other Accounts,” tap the toggle next to your Facebook Page name.
  4. If you haven’t added your Instagram business or creator account to Accounts Center, you may be prompted to to do so at this step. Confirm or change your Facebook account, which should have access to the Facebook Page you’d like to cross post to.
  5. Tap Continue.
  6. If you have multiple Instagram accounts, you may receive a warning about disconnecting a previously linked Instagram account from Accounts Center. Tap OK.
  7. Tap Finish Setting Up.
  8. Select the Facebook business Page you’d like to cross-post to.
  9. Tap Complete.
  10. Once you’ve reviewed your new post, tap Share.

After you enable cross-posting to a Facebook Page, you won’t have to repeat this process, even if you unlink your Instagram business or creator account from Accounts Center. You can also connect your personal Facebook Account back to your personal Instagram account in Accounts Center.

To enable cross-posting to a Facebook Page through Accounts Center:

  1. Go to your Instagram business or creator profile.
  2. Tap
  3. Tap instagram-settingsSettings.
  4. Tap Account
  5. Tap Sharing to Other Apps.
  6. Select Facebook.
  7. If you haven’t added your Instagram business or creator account to Accounts Center, you may be prompted to to do so at this step. Confirm or change your Facebook account, which should have access to the Facebook Page you’d like to cross post to.
    • You’ll need to authenticate your personal Facebook profile to confirm that you are an admin of the Facebook business Page.
  8. Tap Continue.
  9. If you have multiple Instagram accounts, you’ll receive a warning about disconnecting a previously linked Instagram account from Accounts Center. Tap OK.
    • Your Instagram business or creator account will remain connected to your Facebook account and you’ll still be able to cross-post to a Facebook business page.
  10. Select the Facebook business Page you’d like to share to. Then, you’ll be able to modify your sharing settings. You can tap next to “Share Your Story to Facebook” and “Share your Posts to Facebook” to toggle these options on.

Once cross-posting is set up, Public Figure or admin, from any device, can cross post from the Instagram Creator Account to the Facebook Page.

If you’d like to confirm that you can still cross-post from your Instagram business or creator account to your Facebook page,

  1. Tap
  2. Tap instagram-settingsSettings.
  3. Tap Account
  4. Tap Sharing to Other Apps.
  5. Under “Facebook,” you’ll see the Facebook Page your Instagram business or creator account is currently connected to.
    1. You can also tap on Facebook to add or change a connected Facebook account.

Once you confirm that your accounts are connected, you won’t need to tap on Facebook again.

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