Add Swipe Up to "View Product" to your Story

This feature is only available to businesses in these markets. At this time, checkout is only available to customers in the US and a select number of businesses.

For businesses using Instagram Shopping, you can add Swipe Up to your stories that directs people to view your product in the Instagram app.

Add Swipe Up to "View Product" to your Story

To add Swipe Up to "View Product" to your Story

  1. Add a photo or video or video to your story.
  2. Tap the chain icon.
  3. Tap Product.
  4. Tap Done.

To see what people will see when they swipe up on your story, tap See a Preview before tapping done.

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