About Instagram Reels Play Bonus Program Rules
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To receive an Instagram Reels Play Bonus payout from Instagram, you will be required to comply with the below Program Rules (as referenced in the Instagram Creator Incentive Terms), in addition to the Program Rules applicable to Bonuses on Instagram. By proceeding with this program, you agree to these Program Rules.
Note: The Instagram Reels Play bonus program is currently not available in all languages. We are working to support additional languages in the future.
Rules and Eligibility
By participating in the Instagram Reels Play Bonus program, you'll earn money directly from Instagram. You’ll earn the bonus as follows:
  • Once the Instagram Reels Play Bonus becomes available to you, you’ll need to get started before the eligibility expires. The date at which it expires can be identified when you access the bonus in the Instagram App.
  • Once you get started, you have 30 days to earn the bonus.
  • During that period, you may choose up to 150 reels to count towards your bonus earnings.
  • You’ll earn money based on the performance of your reel. The amount you earn per play may not always stay constant. For example, you may earn more per play as you’re getting started and less over time.
  • The requirements and the details of each bonus program may vary by participant. You’ll be able find this information when you onboard to each bonus program.
    Note: If you permanently delete a reel, you may not get credit for the plays that reel received.
  • You can select a reel to count toward your Instagram Reels Play Bonus as follows:
    • Select Reels Play Bonus from the Bonuses page before sharing your reel. If you forget, you can go back and make that selection for up to 24 hours.
    • The one exception to the 24-hour rule is on the last day of every month. Because we pay out earnings on a monthly basis, you need to apply a reel toward the Instagram Reels Play Bonus payout in the same month that you create the reel. The month-end deadline is 12am PT (regardless of your timezone). For example, if you create a reel at 10pm PT on July 31, you have until 12am PT on August 1 (i.e. 2 hours later) to apply the reel toward your Instagram Reels Play Bonus payout. This differs from any other day of the month, when you would have until 10pm on August 1.
    • Branded content is currently ineligible for Bonuses.
  • A reel is not eligible for the Instagram Reels Play bonus if any of the following is true:
    • Your reel cannot be claimed by a rights holder.
    • You can get up to 2 reel violations and then the 3rd strike will result in you being unable to earn money from any monetization tool for a minimum of 30 days.
    • If you win an appeal, we will have monetizable plays from that win decision onwards. If the decision comes after the deal expires, we will not count those monetizable plays.
  • Views on reels are not counted towards the Instagram Reels Play bonus if any of the following is true:
    • A reel is not tagged to the bonus within 24 hours of creation (unless otherwise stated in the relevant program rules).
    • Engagement appears inauthentic (e.g. fraudulent views or artificially boosted views).
  • You can see your progress toward earning an Instagram Reels Play Bonus on the progress page, which is accessible in Bonuses Settings.
    Note: It might take up to 24 hours to update your progress and/or earnings.
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