About Reels Play Bonus Program Rules
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To receive a Reels Play Bonus payout from Instagram, you will be required to comply with the below Program Rules (as referenced in the Instagram Creator Incentive Terms), in addition to the Program Rules applicable to Bonuses on Instagram. By proceeding with this program, you agree to these Program Rules.
Rules and Eligibility
By participating in the Reels Play Bonus program, you'll earn money directly from Instagram. You’ll earn the bonus as follows:
  • Once the Reels Play Bonus becomes available to you, you have 30 days to choose to Get Started.
  • Once you Get Started, you have 30 days to earn the bonus.
  • During that period, you may choose as many reels as you’d like to count towards your bonus earnings.
  • You’ll earn money based on the performance of your reel.
    Note: If you permanently delete a reel, you may not get credit for the plays that reel received.
  • You can select a reel to count toward your Reels Play Bonus as follows:
    • Select Reels Play Bonus from the Bonuses page before sharing your reel. If you forget, you can go back and make that selection for up to 24 hours.
    • The one exception to the 24-hour rule is on the last day of every month. Because we pay out earnings on a monthly basis, you need to apply a reel toward the Reels Play Bonus payout in the same month that you create the reel. The month-end deadline is 12am PT (regardless of your timezone). For example, if you create a reel at 10pm PT on July 31, you have until 12am PT on August 1 (i.e. 2 hours later) to apply the reel toward your Reels Play Bonus payout. This differs from any other day of the month, when you would have until 10pm on August 1.
  • A reel is not eligible for the Reels Play bonus if any of the following is true:
    • Your reel cannot be claimed by a rights holder.
    • You can get up to 2 reel violations and then the 3rd strike will result in a 30 day cool down.
    • If you win an appeal, we will have monetizable plays from that win decision onwards. If the decision comes after the deal expires, we will not count those monetizable plays.
  • You can see your progress toward earning a Reels Play Bonus on the progress page, which is accessible in Bonuses Settings.
    Note: It might take up to 24 hours to update your progress and/or earnings.
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