Promotion Guidelines
If you use Instagram to communicate or manage a commercial promotion in Brazil, make sure you comply with the regulation and are in accordance with the supervision of activities related to the free distribution of prizes from the Secretariat of Economic Reforms - SRE, in the Ministry of Finance.
Promotions
- If you use Instagram to communicate or administer a promotion (example: a contest or sweepstakes, among others), you are responsible for the lawful operation of that promotion, including:
- The official rules;
- Offer terms and eligibility requirements (example: age and residency restrictions, among others); and
- Compliance with applicable rules and regulations governing the promotion and all prizes offered (example: registration and obtaining necessary regulatory approvals, among others)
- You must not inaccurately tag content or encourage users to inaccurately tag content (example: don’t encourage people to tag themselves in photos if they aren’t in the photo).
- Promotions on Instagram must include the following:
- A complete release of Instagram by each entrant or participant.
- Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram.
- We will not assist you in the administration of your promotion and cannot advise you on whether consent is required for use of user content or on how to obtain any necessary consent.
- You agree that if you use our service to administer your promotion, you do so at your own risk.
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