A business profile on Instagram helps your customers connect to your business. When converting to a business profile, you can include additional information about your business on your profile. For example, you are able to add a phone number, an email address and your business's physical address. Keep in mind that you must include at least 1 contact option.

When you add contact information, a Contact button appears near the top of your profile. When people click that button, they'll see options like Get Directions, Call and Email, depending on the contact information you provided.

Additionally, when you convert to a business profile, you get access to Instagram Insights. These insights help you learn more about your followers and how much your audience engages with your content. Learn more about Instagram Insights. You also have access to the Professional Dashboard, where you can track your performance, access and discover professional tools, and explore educational information curated by Instagram.

Learn how to convert to a Business Profile on Instagram.