Business Requirements for Shopping on Instagram

This feature is currently available to approved businesses in these markets.

To become approved for shopping on Instagram, your Instagram account and business must fulfill the following requirements:

  • Comply with our merchant agreement and commerce policies. Your business comply with our merchant agreement and commerce policies
  • Have an Instagram Business Profile. Your Instagram account must be converted into a business profile
  • Have a connected Facebook Page. Your Instagram business profile must be connected to a Facebook Page. Facebook Pages with country or age restrictions or use the Message to Buy button, will need to adjust these options in their Page settings before they can use shopping on Instagram.
  • Primarily sell physical goods. Your Instagram account must be a business that primarily sells physical goods. We are continuing to test this feature and hope to expand availability to more accounts in the near future.
  • Have your Business Profile connected to a Facebook Catalog. Your business profile must be connected to a Facebook catalog. This can be created and managed on Catalog Manager or Business Manager on Facebook, or through Shopify or BigCommerce platforms.

Once you fulfill the above requirements, your account is reviewed for access to the feature. If your account has been approved, you'll receive a notification from Instagram and you can check your Settings to turn on product tagging.

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