Set Up Requirements for Instagram Shopping

This feature is currently available to approved businesses in these markets.

View our updated Commerce Eligibility requirements here.

To use Instagram Shopping, your Instagram account and business must fulfill the following requirements:

  • Comply with our merchant agreement and commerce policies. Your business must comply with our merchant agreement and commerce policies.
  • Have an Instagram business account. Your Instagram account must be converted into a business account.
  • Have a connected Facebook Page. Your Instagram business profile must be connected to a Facebook Page. Facebook Pages with the Message to Buy payment option will need to delete and create a new Shop with another payment option before they can use Instagram Shopping. Please note that country or age restrictions on your Facebook Page will not carry over to your Instagram account.
  • Primarily sell physical goods. Your Instagram account must be a business that primarily sells physical goods. We are continuing to test this feature and hope to expand availability to more accounts in the near future.
  • Have your business account connected to a Facebook Catalog. Your business account must be connected to a Facebook catalog. This can be created and managed on Catalog Manager or Business Manager on Facebook, or through Shopify or BigCommerce platforms.

Once you fulfill the above requirements, your can submit your account for review. Go to your profile's settings, tap Business and tap Instagram Shopping. Follow the steps to make sure everything is all good to go and submit your account for review. Usually the process takes a few days, but sometimes it can take longer.

If you've been approved, you will receive notifications from Instagram and complete set-up in Shopping in Settings to start tagging products in your posts and stories. You can visit Shopping in Settings at any time to check your review status.

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