How do I get approved for shopping on Instagram?

This feature is currently available to approved businesses in the United States, United Kingdom, Australia, Canada, France, Germany, Italy, Spain, Brazil, Sweden, Netherlands, Argentina, Mexico, New Zealand, Switzerland, Puerto Rico, Ireland, South Africa, Belgium, Austria, Peru, Uruguay, Paraguay, Malta, Ecuador, Panama, Portugal, Poland, Greece, Cyprus, Denmark, Czech Republic, Romania, Norway, Hungary, Bulgaria, Croatia, Finland, Latvia, Lithuania, Slovenia, Luxembourg, Dominican Republic, Belize, Korea and Japan.

To become approved for shopping on Instagram, your business and account setup must fulfill the following requirements:

  • Your business comply with our merchant agreement and commerce policies
  • Your Instagram account must be converted into a business profile
  • Your Instagram account must be a business that primarily sells physical goods. We are continuing to test this feature and hope to expand availability to more accounts in the near future.
  • Your business profile must be connected to a Facebook catalog. This can be created and managed on Business Manager, through Shopify or BigCommerce platforms or directly on your business's Page on Facebook.
    Note: Shops created on Facebook Pages that have country or age restrictions are not supported. The Message to Buy option is also not supported.
Once you fulfill the above requirements, your account is reviewed for access to the feature. Usually, the review process takes a few days, but sometimes we may need to review your account in more detail, which can take longer.

If your account is approved, you'll receive a notification from Instagram and be able to turn on product tagging through Settings.

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