About Paying for Instagram Ads
It's up to you how much you want to spend on your Instagram ad. You'll choose a Total Budget, which is the total amount you want to spend on the ad. You'll also set a Duration for your ad, which is the number of days you want your ad to run. Keep in mind that you'll never spend more than the Total Budget you set.
There are two ways to pay for your Instagram Ads:
  • Pay in the Instagram App. You can select a payment method at the end of setting up your ad. We'll automatically charge this payment method whenever you spend your billing threshold and again on your monthly bill date for any leftover costs.
  • Connect your Facebook Ad Account. You can connect a Facebook Page you manage to your Instagram business account to use the same payment method that you use for your Facebook ads.
Learn more
Need additional help? Visit the Business Help Center for more information and support.
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