About Paying for Instagram Promotions

It's up to you how much you want to spend on your Instagram promotion. You'll choose a Total Budget, which is the total amount you want to spend on the promotion. You'll also set a Duration for your promotion, which is the number of days you want your promotion to run. Keep in mind that you'll never spend more than the Total Budget you set.

There are two ways to pay for your Instagram Promotions:

  • Pay in the Instagram App. You can select a payment method at the end of setting up your promotion. We'll automatically charge this payment method whenever you spend your billing threshold and again on your monthly bill date for any leftover costs.
  • Connect your Facebook Ad Account. You can connect a Facebook Page you manage to your Instagram business account to use the same payment method that you use for your Facebook ads.

Learn more

Need additional help? Visit the Business Help Center for more information and support.
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