How do I view insights on Instagram?

After you've converted to a business profile on Instagram, you'll get access to Instagram Insights.

Instagram Insights help you learn more about your followers and the people interacting with your business on Instagram. For example, you'll find insights such as gender, age range and location. You can also see which posts and stories your audience sees and engages with the most. Insights and metrics about your account include paid activity as well. Reach, accounts reached, impressions, and impressions by day reflect both paid and organic activity.

View insights from your business profile

  1. Go to your business profile.
  2. Tap at the top right corner of your Business Profile. From here you can get an overall view of how people are interacting with your Business Profile.
  3. Select specific posts, stories or promotions you'd like to view insights on. You can also learn more about your audience.

In the Activity tab, you can track weekly Interactions, Reach, and Impressions. The Content tab let's you see how your posts, stories, and promotions are performing. The Audience tab gives important insights on your audience.

View insights from your post

  1. Go to your business profile.
  2. Tap an image you'd like to view insights on. If you see in the bottom-right corner, this means you've promoted the post.
    • If the post has been promoted, you'll be able to see insights for both the original post and the promoted post. Tap Original to view insights for the original version of the post. Tap Promotion to view insights for the promoted version of the post.
  3. Below the image, tap View Insights

If you're viewing insights from a post, you'll be able to view Interactions and Discovery metrics.

View insights from your story

  1. Go to your story
  2. Swipe up on your image or video
  3. Click
  4. View insights on your story

Stories are automatically sorted chronologically, to help reflect how people engage with your content. Insights from your stories will be available for up to 14 days after they're created.

Please keep in mind that while you can view insights on past stories, you won't be able to view past stories that have expired. Stories last for 24 hours, before expiring.

Learn more about the insights available.

Do you still have questions? Find additional support on our resources page.

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