View Account Insights on Instagram
Insights are only available on the Instagram mobile app.
Certain Messaging-related metrics, ad campaigns, and organic messaging features for businesses and ads delivered to and from Europe will be unavailable.
Before you begin:
- You need to have a business or creator account on Instagram to view insights.
View insights on Instagram
To view account insights:
- Go to your profile.
- Tap the Insights action button.
- You can also go to
in the upper right corner, and tap Insights.
- Tap the metrics under the Overview section or specific content you’ve shared for a more detailed breakdown.
Keep in mind that you'll only see insights for content you've posted since you converted to a business or creator account. You can also tap the drop-down at the top of the screen to choose if you want to view insights for 7 or 30 days.