View Insights on Instagram

Insights are only available on the Instagram mobile app.

Instagram Insights help you learn more about your followers and the people interacting with your business on Instagram. For example, you'll find insights such as gender, age range and location. You can also see which posts and stories your audience sees and engages with the most. Insights and metrics about your account include paid activity as well. Reach, accounts reached, impressions, and impressions by day reflect both paid and organic activity.

Before you begin

  1. Make sure to convert your profile to a business account.

View insights from your business account

To view insights:

  1. Go to your profile.
  2. Tap the Insights action button.
  3. Select specific posts, stories or promotions you'd like to view insights on. You can also learn more about your audience.

In the Activity tab, you can track weekly Interactions, Reach, and Impressions. The Content tab let's you see how your posts, stories, and promotions are performing. The Audience tab gives important insights on your audience, including follower growth overtime.

You can only view Content, Activity, and Audience insights for the past week. For posts and stories, you'll only see insights for content you've posted since you converted to a professional account.

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