You can use Instagram insights to learn more about your account’s followers and performance. You can also view insights on your audience’s engagement with specific posts, Stories, videos, Reels and Live videos. If applicable, insights and metrics about your account include paid activity as well.

To view account insights:

Keep in mind that you'll only see insights for content you've posted since you converted to a business or creator account. You can also tap the drop-down at the top of the screen to choose if you want to view insights for your selected preset or custom timeframe within the past 90 days.

Note: Some insights metrics are estimated and in-development. The minimum follower count for Reels monetization will be determined by the terms of the relevant program instead of the in-development metrics.