About Branded Content on Instagram

We define branded content as a creator or publisher's content that features or is influenced by a business partner for an exchange of value (for example, where the business partner has paid the creator or publisher).

Our policies require anyone, no matter if they're on a creator, business or personal account, to tag business partners in their branded content posts when there's an exchange of value between a creator or publisher and a business partner. You can read the full policies here.

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