Add a Call-To-Action Button to Your Instagram Business Profile

At this time we have a limited number of providers for action buttons. We hope to continue to expand this list over time to cover partners across all countries. Learn more about where these features are available. Keep in mind that you need an existing account with a partner to select them. You can go to the partner's website to learn more.

To add call-to-action buttons to your business profile

  1. Go to your business profile on Instagram.
  2. Tap Edit Profile.
  3. Under Public Business Information, tap Contact Options.
  4. Tap Add an action button.
  5. Select the action button you want to add to your business profile and tap Next. You need an existing account with a partner to select them. Visit the website of the partner you want to add to learn more.
  6. After you enter the website url, tap Done.

Only one action button can be displayed on your profile at a time.

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