Ads on Instagram

Learn More About Ads

We want to show you ads from businesses that are interesting and relevant to you, and to do that we may use information about what you do on Instagram and Facebook (our parent company) as well as your activity on third-party sites and apps you use. We also may use information provided by businesses outside of Instagram or Facebook Company Products to decide which ads to show you. For example, you might see ads based on the people you follow and posts you like on Instagram, your information and interests on Facebook (if you have a Facebook account), the websites and apps you visit, or information advertisers, their partners, and our marketing partners share with us that they already have, like your email address.

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If you see an ad you don’t like on Instagram, there are a few things you can do to remove the ad from your feed or stories, and to help influence the ads you see.

Hide an ad

To hide an ad you don't like:

  1. Tap (iPhone) or (Android) in the top right of the sponsored post.
  2. Tap Hide Ad.
  3. Below Why are you hiding this ad?, you can select from a list of options why you don’t like the ad. This will help us better guide your ad experience on Instagram.

Please note, when you hide an ad on Instagram, we’ll hide that specific ad from you.

Report an ad

To report an ad that you think is inappropriate or misleading:

  1. Tap (iPhone) or (Android) in the top right of the sponsored post.
  2. Tap Report Ad.
  3. Below Why are you reporting this ad?, select the an appropriate options to let us know why you’re reporting this ad.

Similar to our Community Guidelines, we have Ad Policies that outline which ads are and aren't allowed on Instagram. When you report an ad, it goes through our ad review system. The review process uses automated tools, and in some cases manual review, to check ads against our Ad Policies. When we confirm a violation of our policies, we'll remove the ad.

Adjust how data about your activity from partners can be used to personalize ads on Instagram

You can control whether data about your activity from partners can be used to personalize ads on Instagram through Data About Your Activity From Partners in your Settings > Ads menu. This setting controls whether we can show you personalized ads on Instagram based on data about your activity from our partners. If you turn off this setting, the ads you see may still be based on your activity on Instagram. They may also be based on information from a specific business that has shared a list of individuals or devices with us, if we've matched your profile to information on that list.

You can choose how data about your activity from partners can be used to personalize ads on Facebook and other Facebook Company Products in your Facebook Ad Preferences, but keep in mind your selections will not apply on Instagram. Learn how to update whether data about your activity from partners can be used to personalize ads on Facebook.

In addition, if you’re using Android, iOS 13 or an earlier version of iOS, you can choose not to see ads based on data about your activity from partners in your device settings. If you choose not to see ads based on data about your activity from partners, we may show you ads based on your activity on Facebook Company Products, or ads based on information from a specific business that has shared a list of individuals or devices with us, if we've matched your profile to information on that list.

Adjust your ad topic preferences on Instagram

You can choose to see fewer ads on Instagram related to certain topics through your Instagram ad topic preferences. Keep in mind, your ad topic preference selections are only applied to your ads experience on Instagram.

You can update your ad topic preferences for the ads you see on Facebook and other Facebook Company Products in your Facebook Ad Topic Preferences, but keep in mind your selections will not apply on Instagram. Learn how to update your ad topic preferences for the ads you see on Facebook and other Facebook Company Products.

Adjust other ad preference settings

Your Facebook Ad Preferences include settings that can apply to your ads experience on Instagram. These settings adjust how we use information about your activity on Facebook Company Products to show you ads that we think will be most relevant for you.

Adjusting either your Facebook Ad Preferences or your device settings won’t delete any of your Facebook or Instagram data or change the total number of ads you see on Instagram.

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No. You own all your original photos and videos, and advertisers don’t have the right to use your original work. Learn more about what you can do if you think your intellectual property rights are being violated.

If you see an ad you don’t like, learn more about how you can control what ads are shown to you.

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Information for Advertisers

You can create ads from Instagram once you've converted your profile to a professional account. In addition to creating ads on Instagram, you can also use Facebook tools to create ads that appear on Instagram.

There are 3 ways to run ads on Instagram:

  • Create ads directly from Instagram. Once you convert your profile to a professional account, you can promote posts and stories from your Instagram account.
  • Create ads from your Facebook Page. If you manage a Facebook Page, you can link an Instagram account to that Page. When you create ads from your Page, they can appear on Facebook and Instagram.
  • Create ad campaigns in Ads Manager. Ads Manager provides comprehensive tools to create ads on Facebook and Instagram.

Each of these tools can be used to create ads on Instagram. Before creating ads, you must convert your profile to a professional account. In some regions, you’ll also need to connect your Instagram account to a Facebook Page you manage to run ads directly from Instagram.

To create ads from your Facebook Page or in Ads Manager, you must connect your Instagram account to a Facebook Page you manage.

Learn More

Need additional help? Visit the Business Help Center for more information and support.
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The best way to grow and strengthen your audience is to create high quality, on-brand content that people want to see in their Instagram feed. Creating strong content also increases the likelihood that your account will be discovered by non-followers from Search & Explore or Activity, where people can see posts that their followers have liked.

You can also grow your audience by making Instagram part of your day-to-day business and marketing. For example:

  • Post a sign at your retail locations with your Instagram account, or share it in communications like emails and postcards
  • Mention your account in the press
  • Announce your Instagram account on other platforms like Facebook or Twitter with a link to your account, or provide a link on the homepage of your website
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Visit the Instagram for Business blog to see how brands are already crafting eye-catching original posts and inspiring their customers and followers to do the same.

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