Ads on Instagram

Learn More About Ads

We want to show you ads from businesses that are interesting and relevant to you, and to do that, we use information about what you do on Instagram and Facebook (our parent company) as well as information from third-party sites and apps you use. For example, you might see ads based on the people you follow and things you like on Instagram, your information and interests on Facebook and the websites and apps you visit. Learn about what you can do if you see an ad you don’t like.

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We do our best to show high-quality and engaging ads. You can hide an ad you find less interesting by tapping Sponsored at the top right of any ad then Hide This.

You can also opt out of seeing ads based on sites and apps off of Instagram and Facebook (our parent company) from your device's settings. If you choose to opt out of seeing these types of ads, you'll still see ads based on your activity on Instagram and Facebook. Learn more by tapping Sponsored > About Instagram Ads.

We'll also respect the choices you make on Facebook's ad preferences and ads settings.

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No. You own your own photos and videos. Advertising on Instagram doesn't change this.

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Information for Advertisers

We're expanding Instagram advertising to make it available to businesses of all sizes. We're working to make Instagram advertising available through an Instagram ads API as well as Facebook ad buying interfaces. We'll start by opening the Instagram Ads API to a select group of Facebook Marketing Partners and agencies, and plan to expand globally.

We're also empowering advertisers to do more. Our ad formats will evolve to meet a range of business objectives from driving awareness to more action-oriented outcomes such as website visits and offline sales.

Last edited about 3 months ago
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The best way to grow and strengthen your audience is to create high quality, on-brand content that people want to see in their Instagram feed. Creating strong content also increases the likelihood that your account will be discovered by non-followers, because your posts may appear on the Explore tab (which uses an algorithm to surface interesting content) or News tab (where people see that the users they follow have liked your posts).

You can also grow your audience by making Instagram part of your day-to-day business and marketing. For example:

  • Post a sign at your retail locations with your Instagram account, or share it in communications like emails and postcards
  • Run contests or mention your account in the press
  • Announce your Instagram account on other platforms like Facebook or Twitter with a link to your account, or provide a link on the homepage of your website
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Check out the Instagram for Business blog to see how a few brands are already crafting eye-catching original posts and inspiring their customers and followers to do the same.

We recommend exploring the stories and best practices featured on this blog:

  • How Lexus built excitement for the 2014 Lexus IS with a video made from Instagram photos
  • How PayPal partners with guest Instagrammers to bring its service to life
  • How General Electric gives people access to its factory floors and research labs to see innovation at work

We look forward to more businesses joining the Instagram community and sharing moments that capture the essence of their brand.

Last edited over a year ago
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