Ads on Instagram

Learn More About Ads

No. You own your own photos and videos. Advertising on Instagram doesn't change this.

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We do our best to show high-quality and engaging ads. You can hide an ad that you find less interesting by tapping (iPhone and Windows Phone) or(Android) below it.

You can also provide feedback about what didn’t feel right about the ad, which helps us improve Instagram ads over time.

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We want to show ads from businesses that are interesting to you, and to do that we'll use information about what you do on Instagram and Facebook (our parent company). For example, this might include the people you follow, the photos and videos you like on Instagram, and your interests and other basic info on Facebook.

Everyone on Instagram will see ads from time to time whether or not they’re Facebook users, and basic information from Facebook helps create a more relevant experience. Providing feedback if you see an ad you don't find interesting will also help us show you more engaging ads over time.

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Information for Advertisers

We're expanding Instagram advertising to make it available to businesses of all sizes. We're working to make Instagram advertising available through an Instagram ads API as well as Facebook ad buying interfaces. We'll start by opening the Instagram Ads API to a select group of Facebook Marketing Partners and agencies, and plan to expand globally.

We're also empowering advertisers to do more. Our ad formats will evolve to meet a range of business objectives from driving awareness to more action-oriented outcomes such as website visits and offline sales.

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The best way to grow and strengthen your audience is to create high quality, on-brand content that people want to see in their Instagram feed. Creating strong content also increases the likelihood that your account will be discovered by non-followers, because your posts may appear on the Explore tab (which uses an algorithm to surface interesting content) or News tab (where people see that the users they follow have liked your posts).

You can also grow your audience by making Instagram part of your day-to-day business and marketing. For example:

  • Post a sign at your retail locations with your Instagram account, or share it in communications like emails and postcards
  • Run contests or mention your account in the press
  • Announce your Instagram account on other platforms like Facebook or Twitter with a link to your account, or provide a link on the homepage of your website
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Check out the Instagram for Business blog to see how a few brands are already crafting eye-catching original posts and inspiring their customers and followers to do the same.

We recommend exploring the stories and best practices featured on this blog:

  • How Lexus built excitement for the 2014 Lexus IS with a video made from Instagram photos
  • How PayPal partners with guest Instagrammers to bring its service to life
  • How General Electric gives people access to its factory floors and research labs to see innovation at work

We look forward to more businesses joining the Instagram community and sharing moments that capture the essence of their brand.

Last edited over a year ago
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