Ads on Instagram

Learn More About Ads

We want to show you ads from businesses that are interesting and relevant to you, and to do that, we use information about what you do on Instagram and Facebook (our parent company) and on third-party sites and apps you use. For example, you might see ads based on the people you follow and things you like on Instagram, your information and interests on Facebook (if you have a Facebook account), and the websites and apps you visit.

Learn more about:

Was this information helpful?

Hide an ad

You can hide an ad you don't like by tapping (iOS) or (Android) in the top right of the sponsored post, and then choosing Hide Ad.

Report an ad

You can report an ad that is inappropriate or misleading by tapping (iOS) or (Android) in the top right of the sponsored post, and then choosing Report Ad. Similar to our Community Guidelines, we have Ad Policies that outline what ads are and aren't allowed on Instagram.

Adjust your device settings

To make the ads you see relevant and useful, we use information about your activity on sites and apps that are not Facebook Company Products to learn about your interests. You can opt out of seeing ads based on this information in your device settings. This setting controls the Instagram ads you'll see on the device you're using. Turning off this setting doesn't delete any data. You'll still see the same number of ads, but they'll be based on things you do on Facebook Company Products, or they may be from a specific business that you've shared your contact information with, if we've matched your profile to their customer list or if you’ve shared data with them offline.

Adjust your ad preferences on Facebook

Go to your ad preferences on Facebook to control how we use information from partners to show you ads across Instagram and other Facebook Company Products. If we can determine you've made a choice on other Facebook Company accounts that you use, we'll apply your ads preferences to them as well. To make sure your ad preferences are applied, connect your Instagram account to your Facebook account. Learn more about how advertising works on Facebook.

Was this information helpful?

No. You own your own photos and videos. Learn more about what you can do if you think your intellectual property rights are being violated.

Was this information helpful?

Information for Advertisers

You can create ads from Instagram once you've converted your account to a business account. In addition to creating ads on Instagram, you can also use Facebook tools to create ads that appear on Instagram.

There are three ways to run ads that appear on Instagram:

  • Create ads directly from Instagram. Once you convert your profile to a business account, you'll be able to promote posts and stories from your Instagram Account.
  • Create ads from your Facebook Page. If you manage a Facebook Page, you can link an Instagram account to that Page. When you create promotions from your Page, your ads can appear on Facebook and Instagram.
  • Create ad campaigns in Ads Manager. If you're familiar with Facebook's advertising, Ads Manager provides comprehensive tools to create your ads and you can select Instagram as a placement.

Each of these tools can be used to create ads on Instagram. Before creating ads, you should convert your profile to a business account and connect it to a Facebook Page you manage to make the most of our business tools.

Was this information helpful?

The best way to grow and strengthen your audience is to create high quality, on-brand content that people want to see in their Instagram feed. Creating strong content also increases the likelihood that your account will be discovered by non-followers from Search & Explore or Activity, where people can see posts that their followers have liked.

You can also grow your audience by making Instagram part of your day-to-day business and marketing. For example:

  • Post a sign at your retail locations with your Instagram account, or share it in communications like emails and postcards
  • Mention your account in the press
  • Announce your Instagram account on other platforms like Facebook or Twitter with a link to your account, or provide a link on the homepage of your website
Was this information helpful?

Visit the Instagram for Business blog to see how brands are already crafting eye-catching original posts and inspiring their customers and followers to do the same.

Was this information helpful?