Ads on Instagram

Learn More About Ads

We want to show you ads from businesses that are interesting and relevant to you, and to do that, we use information about what you do on Instagram and Facebook (our parent company) and on third-party sites and apps you use. For example, you might see ads based on the people you follow and things you like on Instagram, your information and interests on Facebook (if you have a Facebook account), and the websites and apps you visit.

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If you see an ad you don’t like on Instagram, there are a few things you can do to remove the ad from your feed or stories, and to help influence the ads you see.

Hide an ad

To hide an ad you don't like:

  1. Tap (iOS) or (Android) in the top right of the sponsored post.
  2. Tap Hide Ad.
  3. Below Why are you hiding this ad?, you can select from a list of options why you don’t like the ad. This will help us better guide your ad experience on Instagram.

Please note, when you hide an ad on Instagram, we’ll hide that specific ad from you.

Report an ad

To report an ad that you think is inappropriate or misleading:

  1. Tap (iOS) or (Android) in the top right of the sponsored post.
  2. Tap Report Ad.
  3. Below Why are you reporting this ad?, select the an appropriate options to let us know why you’re reporting this ad.

Similar to our Community Guidelines, we have Ad Policies that outline which ads are and aren't allowed on Instagram. When you report an ad, it goes through our ad review system. The review process uses automated tools, and in some cases manual review, to check ads against our Ad Policies. When we confirm a violation of our policies, we'll remove the ad.

Adjust your device settings

To make the ads you see relevant and useful, we use information about your activity on sites and apps that aren’t Facebook Company Products to learn about your interests. You can opt out of seeing ads based on this information in your device settings. This setting controls the Instagram ads you'll see on the device you're using. Turning off this setting doesn't delete any data.

Keep in mind, you'll still see the same number of ads. The ads you see will be based on your activity on Facebook Company Products, or they may be based on information from a specific business that has shared a list of individuals or devices with us, if we’ve matched your profile to information on that list.

Adjust your ad topic preferences on Instagram

You can choose to see fewer ads on Instagram related to certain topics through your Instagram ad topic preferences. Keep in mind, your ad topic preference selections are only applied to your ads experience on Instagram.

You can update your ad topic preferences for the ads you see on Facebook and other Facebook Company Products, but keep in mind your selections will not apply on Instagram. Learn how to update your ad topic preferences for the ads you see on Facebook and other Facebook Company Products.

Adjust other ad preferences on Facebook

Your Facebook Ad Preferences include ad preferences that do not apply to your ads experience on Instagram, but apply to your ads experience on Facebook and other Facebook Company Products.

Your Facebook Ad Preferences also include other settings which do apply to your ad experiences on Instagram, including how we use information from partners to show you ads. If we can determine you've made a choice in your Facebook ads preferences, we'll apply that choice to your ads on Instagram as well. To make sure your ad preferences are applied, connect your Instagram account to your Facebook account.

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No. You own all your original photos and videos, and advertisers don’t have the right to use your original work. Learn more about what you can do if you think your intellectual property rights are being violated.

If you see an ad you don’t like, learn more about how you can control what ads are shown to you.

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Information for Advertisers

You can create ads from Instagram once you've converted your profile to a professional account. In addition to creating ads on Instagram, you can also use Facebook tools to create ads that appear on Instagram.

There are 3 ways to run ads on Instagram:

  • Create ads directly from Instagram. Once you convert your profile to a professional account, you can promote posts and stories from your Instagram account.
  • Create ads from your Facebook Page. If you manage a Facebook Page, you can link an Instagram account to that Page. When you create ads from your Page, they can appear on Facebook and Instagram.
  • Create ad campaigns in Ads Manager. Ads Manager provides comprehensive tools to create ads on Facebook and Instagram.

Each of these tools can be used to create ads on Instagram. Before creating ads, you must convert your profile to a professional account. In some regions, you’ll also need to connect your Instagram account to a Facebook Page you manage to run ads directly from Instagram.

To create ads from your Facebook Page or in Ads Manager, you must connect your Instagram account to a Facebook Page you manage.

Learn More

Need additional help? Visit the Business Help Center for more information and support.
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The best way to grow and strengthen your audience is to create high quality, on-brand content that people want to see in their Instagram feed. Creating strong content also increases the likelihood that your account will be discovered by non-followers from Search & Explore or Activity, where people can see posts that their followers have liked.

You can also grow your audience by making Instagram part of your day-to-day business and marketing. For example:

  • Post a sign at your retail locations with your Instagram account, or share it in communications like emails and postcards
  • Mention your account in the press
  • Announce your Instagram account on other platforms like Facebook or Twitter with a link to your account, or provide a link on the homepage of your website
Learn more about advertising on Instagram.
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Visit the Instagram for Business blog to see how brands are already crafting eye-catching original posts and inspiring their customers and followers to do the same.

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