Best Practices for Instagram Insights

This feature is only available on the Instagram mobile app.
Due to new privacy rules in Europe, some messaging-related insights are unavailable right now.

After you create or promote content on Instagram, you can check on how it's performing using insights. There are two types of insights that businesses can use to learn more about their content and promotions:

  • Overview: These insights provide an overview of accounts reached, content interactions, total followers and approximate earnings (if applicable. You can also tap the drop-down at the top of the screen to choose if you want to view insights for 7 or 30 days. You can tap on the accounts reached and content interactions metrics for a more detailed breakdown that includes top content sorted by reach or interactions. You can also tap on the total followers metric to learn more about your followers such as when they are on Instagram, where they are located, and which pieces of content they engage with the most. You can use your account insights to use more advanced targeting options for your upcoming promotions.
  • Content You Shared: These insights are for content shared in the last 7 or 30 days. Insights in this section are specific to individual posts, stories and IGTV videos. You can see insights on organic and promoted content. If you want to see all the posts, stories and IGTV videos on your account, you can tap under each content type to go to the media library. Here, you can view and filter all your content by media type, reach, interaction and time frame.

You may find value in different insights depending on your business’s goals on Instagram. For example, some businesses may be interested in learning more about their audience. If a business sees that the majority of their followers are between the ages of 25-34, they may work to create content that's more tailored to that audience. Or, they might test out different creative to see if they can increase the number of followers between the ages of 35-44.

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