Best Practices for Instagram Insights

Insights are only available on the Instagram mobile app.

Instagram Insights can help businesses learn more about their followers, find out the types of content their audience enjoys, and learn more about how people engage with their business on Instagram. The three primary insights you can use in this tool are:

  • Interactions: This insight measures the actions taken on your account from a certain length of time. Actions can include profile visits and website clicks.
  • Discovery: This insight measures how many people have seen your content and where they find it. The main things considered are the reach and impressions of your content. Reach is the number of unique accounts that have seen your posts. Impressions are the total number of times your posts have been seen.
  • Audience: Insight on your audience can help you inform about your potential customers, where they are located, and give you insight on your current Instagram followers. You can also see follower growth over time.

Businesses may find value in different insights, so it depends on your business and your goals on Instagram. For example, some businesses may be interested in learning more about their audience. If a business sees that the majority of their followers are between the ages of 25-34, they may work to create content that's more tailored to that audience. Or, maybe they'll test out different creative to see if they can increase the number of followers they have that are between the ages of 35-44.

Was this information helpful?