About Branded Content

Creators, public figures and publishers can tag a business partner when they post branded content. This means that these accounts have a commercial relationship with the business partner that's mentioned, and that they were compensated in some way for the post.

Things to note about Branded Content:

  • When you tag a partner, people will see Paid partnership with... above your posts.
  • Branded content posts are not the same as the ads you see on Instagram. You can create branded content ads in Ads Manager.
  • Before posting branded content, please read our Branded Content policies.
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