About Branded Content
Creators, public figures and publishers can tag a business partner when they post branded content. This means that these accounts have a commercial relationship with the business partner that's mentioned, and that they were compensated in some way for the post.
Things to note about Branded Content:
- When you tag a partner, people will see Paid partnership with... above your posts.
- Branded content posts are not the same as the ads you see on Instagram. You can create branded content ads in Ads Manager.
- Before posting branded content, please read our Branded Content policies.