How do purchases on Instagram differ from Instagram Shopping?

You can only buy something through Instagram on posts that show both and Checkout on Instagram or Add to Bag on the checkout Page.

Note that product detail pages showing View on Website are part of Instagram Shopping and cannot be purchases through Instagram. Only purchases made through Instagram checkout are covered by Purchase Protection.

When you tap View on Website, you'll be taken to the merchant's website to complete your purchase. Learn more about Instagram Shopping.

To find the product detail page:

  1. Tap any post with a .
  2. Tap the price tag to view product details and if the item can be purchased on Instagram.
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