About Call-To-Action Buttons for Instagram Business Profiles

While any business can access these features, at this time we have a limited number of providers for these action buttons. We hope to continue to expand this list over time to cover partners across all countries. Learn more about where these features are available. Keep in mind that you need an existing account with a partner to select them. You can go to the partner's website to learn more.

You can add the following call-to-action buttons to your business account on Instagram:

  • Book: Book an appointment.
  • Reserve: Make a reservations at a restaurant.
  • Get Tickets: Get tickets for an event.
  • Gift Cards: Buy gift cards for a business.
  • Order Food: Get food delivery or take-out from a business.
  • Donate: Share a Facebook fundraiser link for a business.

Only one action button can be displayed on your profile at a time.

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