What does it mean when a post says that it's a paid partnership with someone?

When you see Paid partnership with... above a post in feed or in a story, it means that the person who shared it has a commercial relationship with the business partner that's mentioned, and that they were compensated in some way for the post.

Branded content is different from ads you see on Instagram. If you don't want to see branded content from a specific account, you can unfollow the account that shared it.

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