About Live Shopping on Instagram

Businesses and creators can now tag products when they go live on Instagram. Viewers will be able to buy or save products added to the shopping video. Before going Live, you can add up to 30 products to a collection to showcase and you can pin one item at a time while Live to feature that product. Only products that have been approved can be added to live videos.

Benefits of live shopping on Instagram:

  • Drive consideration: You can use live shopping to show people how to use a product, provide a product review or recommendation, and/or answer questions from your audience. Going live lets you directly interact with your followers and helps them build confidence to determine that your products are right for them.
  • Feature new products and promotions: Use live to keep your audience up to date about new products and promotions, so that they can tune into your live stream and be the first to know. By producing live content, you can drive real-time demand for your products and let people know what's available.
  • Collaborate with creators: Businesses and creators can use live shopping to drive sales for merchandise or product collaborations. Your business and creator must be approved to use Shopping from Creators.
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