Can I create an Instagram account dedicated to a public figure, celebrity, brand or organization?

You can create Instagram accounts dedicated to celebrities, public figures, brands, or organizations that you're interested in to show your support or share your opinions of those individuals, brands, or organizations. However, creating an account to impersonate someone is against the Community Guidelines and could result in the removal of your account.

Below are some guidelines to help you create and manage an account that's dedicated to a celebrity, public figure, brand, or organization:

  • State clearly in your account that it's a Fan Account (for supporting or appreciating a celebrity, public figure, brand, or organization) or a Commentary Account (for offering opinions on a celebrity, public figure, brand, or organization) and isn't affiliated with the individual, brand, or organization.
  • Don't pretend to be the real individual or brand. This includes:
    • Speaking in the voice or portraying yourself as the individual, brand, or organization.
    • Misrepresenting your relationship to the individual, brand, or organization.
    • Posting photos or videos that infringe or violate someone else's rights.
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