Instagram badges let you earn money when you go Live. Badges will appear next to a person’s Instagram username throughout the Live video. Fans who have purchased badges in Live will stand out in the comments and unlock additional features, including placement on a creator's list of badge holders and access to a special heart during the Live. During this testing period, Instagram’s revenue share will be 0%. Google and Apple collect 30% in fees for in-app purchases.
In order to get paid from badge purchases, you’ll need to set up a payout account. You’ll be asked to provide information such as your name, business information, and a payout method.
Once you’ve set up your payout account, you’ll be able to track your status and estimated earnings in the Badges tab in Settings.
To use badges, you must:
- Be 18 years or older
- Use a creator or business account
- Meet our Partner Monetization Policies
If you still have questions about your Badge Payouts, you can contact IG Badges Support for Creators.
If you're having trouble with an issue not addressed here, you can request Support for Instagram Badges directly.