How do I add products in my posts and stories on Instagram?

This feature is currently available to approved businesses in these markets.

Before you begin

To enable the ability to feature products:

  1. Tap to go to your profile
  2. Tap
  3. Tap Shopping
  4. Tap Continue
  5. Select a product catalog to connect to your business profile
  6. Tap Done

If you don't see Shopping under Business Settings, your account is probably still under review or it hasn't been approved for shopping on Instagram. The review process can take up to a few days, but sometimes we may need to review the account in more detail, which can take longer.

To tag products in your posts:

  1. Select a photo or video and add a caption, effects and filters
  2. Tap the products in the photo that you want to tag. For videos, a tray will appear where you can select up to five products you want to tag.
  3. Enter the names of the products you want to tag, then select them as they appear in the search box
  4. Tap Done
  5. Tap Share

To preview posts or save a draft of a post, click Preview Tagged Products or Save Draft on the page that allows you to add a caption to your post, under Tag People and Tag Products. You can tag products in both new and existing posts from your Instagram business profile. You can tag up to 5 products per single-image post and video posts, or 20 products per multi-image post.

To add product stickers in your stories:

  1. Select a photo or video to upload to your story
  2. Select the product sticker from the sticker tray
  3. Select the product from your catalog that you want to feature
  4. Move the product sticker to where you would like it to appear on your story. Note: If you would like to edit your product name, you'll change it in your product catalog before adding the sticker. Text color of the product sticker can be changed by tapping the sticker .
  5. Share your story

For stories, 1 product sticker can be added per story. You can use the sticker with swipe-up, highlights, and videos.

If you're looking for how to set up shopping for your Business on Instagram, check out this step by step guide.

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