Turn on Instagram Shopping in the Instagram App

This feature is currently available to approved businesses in these markets.

Before you begin

  • Your account must be approved for Instagram Shopping to feature products in posts and stories.
  • Make sure you have the latest version of the Instagram app.
  • You should already have completed set up for shopping on Instagram before you can enable it from your Instagram App.

Turn on Instagram Shopping in the Instagram App

To enable the ability to feature products from the Instagram App:

  1. Go to your profile and tap
  2. Tap Settings
  3. Tap Business.
  4. Tap Shopping. Note: The option to tap Shopping is only available to accounts that have been approved for Instagram Shopping.
  5. Tap Continue
  6. Select a product catalog to connect to your professional account.
  7. Tap Done.

If you don't see Shopping, your account is probably still under review or it hasn't been approved for Instagram Shopping. The review process can take up to a few days, but sometimes we may need to review the account in more detail, which can take longer.

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