About Promotion Audiences

When you promote through the Instagram app, you'll select an Audience for your promotion. It's recommended that you create an audience based on the types of customers you'd like to reach.

Here's how people can see your promotion:

  • People within the audience you set will be eligible to see your promotion.
  • If someone sees your promotion and tags another person in the comments, the tagged person person will be able to see your promotion.

Additionally, the original version of your post from before it was promoted will still exist on your Business Profile. This original post can still be seen in the Instagram Feeds of your followers as well as anyone visiting your Business Profile.

Learn More

Need additional help? Visit the Business Help Center for more information and support.
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