A verified badge is a check that appears next to an Instagram account's name in search and on the profile. It means that Instagram has confirmed that this is the authentic account for the public figure, celebrity or global brand it represents.
Accounts representing well-known figures and brands are verified because they have a high likelihood of being impersonated. We want to make sure that people in the Instagram community can easily find the authentic people and brands they want to follow.
Verified accounts are reviewed as part of our efforts to make sure that the Instagram experience stays authentic. Though we don't proactively monitor verified accounts for changes, we may take away an account's verified status if it posts spam or some other content that doesn't follow our Community Guidelines, uses the profile pic, full name or bio section to promote other services, or doesn't remain public.
Right now, only some public figures, celebrities and brands have verified badges. It's not currently possible to request or purchase a verified badge.
If your account doesn't have a verified badge, there are other ways to help let people know that you're authentic. For example, you can link to your Instagram profile from your official website, Facebook page or Twitter account.
Only some public figures, celebrities and brands have verified badges on Instagram. Not all Facebook Pages with verified badges have verified badges on their Instagram accounts. Currently, only Instagram accounts that have a high likelihood of being impersonated have verified badges.
If you don't have a verified badge on Instagram, you can link to your Instagram profile from your official Facebook page to help let people know that you’re authentic.