Boost an Instagram Post
This feature is only available on the Instagram mobile app.
If you're based in or intend to target audiences in the US and want to create an ad campaign that relates to credit, employment, housing, social issues or political ads, you must choose the category that best describes your ads from the Special Ad Category dropdown menu.
You can boost a post you create on Instagram to turn it into an ad and reach more people. When you create an ad from Instagram, you can choose whether your advertising goal is more profile visits, website visits or messages. Instagram posts that include product tags can also be boosted.
Before you begin
  • Convert your profile to a business account.
Create ads directly from Instagram
To create an ad from Instagram:
  1. Go to your profile.
  2. Tap Ad Tools.
  3. Tap Choose a post.
  4. Choose a post you'd like to boost.
  5. Tap Next (iOS) or (Android) at the upper-right corner.
  6. If you didn’t link to a Facebook Page when you set up your Instagram professional account, you will be prompted to connect a Page. You can choose an existing Page or tap Skip.
  7. If you tap Skip, you won’t see this step when you boost future posts. You can still connect a Facebook Page to your profile at any time.
  8. Fill in the details of your ad by setting things like Goal (what results you'd like from this ad), Audience (who you want to reach), Budget (how much you want to spend daily) and Duration (how long you want your ad to run). Tap Next (iOS) or (Android) once you've completed these details.
  9. To complete your ad, tap Create Ad under Review.
Your ad will be submitted for review to make sure it meets our ad policies. Your ad will begin running after it's been reviewed and approved.
You'll receive a notification in your Activity Feed after you submit an ad for review, when it's getting reviewed, if it's approved or disapproved and when the campaign ends.
After submitting your ad, you can use the Ad Tools button to view insights.
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