What is the Sensitive Content Control?
If you are under 18, you may not see the option to see more sensitive content on Instagram. If you are over 18 and don’t see the Sensitive Content Control in Settings, try updating your app to the latest version
The Sensitive Content Control allows you to choose how much content you see in Explore, Search, Reels, Accounts You Might Follow and Recommendations in your feed that you might find upsetting or offensive.
If content goes against our Recommendation Guidelines, it may be considered upsetting, offensive, or sensitive and we may make it harder to find, rather than removing it from Instagram. We’ve previously limited content like this, but you can also choose to see more or less content that could be upsetting or offensive using the Sensitive Content Control.
The Sensitive Content Control only limits this type of content from accounts you don’t follow, you’ll still see content from friends, family and other accounts you follow.
This control is automatically set to the default (Standard), which is the same level of potentially upsetting or offensive content we’ve previously allowed on Instagram. You can change this setting at any time to see more or less of this type of content and accounts. Learn more about how to change your Sensitive Content Control.
What types of content and accounts does Instagram consider sensitive?
There are some categories of content and accounts that are allowed on our platforms because they don’t go against our Community Guidelines, but may not be eligible for recommendations. You can change the Sensitive Content Control setting at any time to see more or less of this type of content.
Content that impedes our ability to foster a safe community, such as:
  • Content that may depict violence, such as people fighting. (We remove graphically violent content.)
  • Content that may be sexually explicit or suggestive, such as pictures of people in see-through clothing. (We remove content that contains adult nudity or sexual activity.)
  • Content that promotes the use of certain regulated products, such as tobacco or vaping products, adult products and services, or pharmaceutical drugs. (We remove content that attempts to sell or trade most regulated goods.)
  • Content that may promote or depict cosmetic procedures.
  • Content that may be attempting to sell products or services based on health-related claims, such as promoting a supplement to help a person lose weight.
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