You can use the Instagram API to create compelling campaigns using the ever-growing volume of photos shared on Instagram every second. The API allows you to pull photos from Instagram and display them on your own website or app. Photos can be organized by user, tag, time, or place. We built an demo site for the API at http://demo.instagram.com/. You can also use our iPhone Hooks to send photos directly from a custom app you build directly to the Instagram.

Examples of how brands have used our API include:

• Bergdorfs "Show About Town" (interactive map): http://blog.bergdorfgoodman.com/bg-shoes/
• ASOS Facebook Page: http://www.facebook.com/ASOS?sk=app_177902628941207
• Moby: To release his new album, Moby built a website that displays Instagram photos on a world map. Users are encouraged to upload photos of their hometowns at night and tag them #destroyed, and the photos automatically show up on Moby's website: http://destroyed.moby.com/
• Brisk: Brisk Iced Tea encouraged users to tag their photos #brisk and used the API to create a microsite that displayed all these photos. Brisk then chose the best photos to display on a limited edition version of a Brisk can
• Black Eyed Peas: Photos uploaded during the concert in Central Park were projected on large screens placed on stage

Sites and apps built on the Instagram API

Take a look at all the sites and apps that have been built on the Instagram API. You can get in touch with the developers of these apps in the Instagram API developers forum.

Ready to build something new? Get started using our API here: instagram.com/developer